Building a Media Kit with Real Click Data From Your Bio Link
· RoQR Team
Photo by Chris on Unsplash
Follower counts are easy to inflate and brands know it. What's harder to fake, and far more persuasive, is a real click report from a tracked bio link showing consistent engagement over time.
Metrics worth including
Total clicks over a rolling 30 or 90 day window
Click-through rate relative to reach or impressions, if available
Peak engagement times, which help brands plan launch timing
Device and platform breakdown, useful for brands targeting specific channels
Presenting the data
A simple chart of click trends over the last few months does more for credibility than a paragraph of adjectives. Brands are used to reading performance data; give it to them in the format they already expect.
Keeping it current
Update the media kit each quarter with fresh numbers from your tracked link dashboard. Stale data reads as inactivity, even if your actual engagement has grown since the last export.
