QR Codes on Real Estate Business Cards: Best Practices
· RoQR Team
Photo via Unsplash
A business card gets a few seconds of attention before it goes into a pocket or a drawer. A QR code is the difference between that card being a dead end and it being a live connection.
What to link to
Skip the generic homepage. Link to a simple personal landing page with your current listings, a way to book a call, and your contact info in one scroll, built for someone glancing at their phone right after a handshake.
Design considerations
Keep the code to one corner so it doesn't compete with your name and contact info
Test print quality at actual business card size before ordering a full batch
Use a short, branded tracked link underneath the code as a backup for anyone who'd rather type it in
Measuring what a stack of cards actually does
Business cards are notoriously hard to measure since you rarely know who scans and when. A tracked QR code at least gives you scan volume and timing after networking events, so you can see whether a given event or handout batch produced real follow-up interest.
