Using Tracked Links to See Which Listings Get the Most Interest

A listing gets marketed across half a dozen channels: a yard sign, social posts, email blasts, maybe a postcard. Without tracked links, there's no way to compare interest across those channels in one place.

Setting up channel-level tracking

Generate a separate tracked link for each channel per listing, sign, social bio, email, print, all pointing to the same listing page. Each one reports independently, so channel comparison becomes straightforward.

What this reveals

• Which channel actually drives traffic for a given property type or price point
• Whether print spend (postcards, flyers) is worth continuing for certain listings
• Timing patterns that inform when to push a listing on social versus email

Using it across your whole pipeline

Over several listings, this builds a channel benchmark specific to your market: which formats consistently outperform for starter homes versus luxury listings, for example. That's a much stronger basis for marketing budget decisions than assuming every channel works the same for every property.